Re-brand and HTML5 Website Re-design FDE

Grownomics was commissioned for a complete re-brand and website re-design for FDE, an established electrical installation company.

Our project aims here were to re-fresh the company's image with with a much-improved logo, to build a fast and responsive website and to implement a strong foundation for future SEO efforts.

Email Marketing and CRM Management APERIO.AI

Grownomics work closely with Aperio's CEO, VP of Marketing and sales team on complete delivery of their email marketing and managing prospect data in their CRM.

Our ongoing work in this area includes: Copywriting, email template and landing page design, data list building, segmentation, lead scoring and creating best practices for data management in their CRM.

Webinar Series Creation and Promotion Innovation Plus

Grownomics helped Innovation Plus to deliver a series of thought-leadership webinars on the Research & Development Tax Credits scheme in various sectors.

The Grownomics team has ownership over the webinars' planning, content creation, multi-channel promotion, lead nurturing and automation. This campaign has proven to be highly-succesful and continues to generate a high return on investment.

Landing Page Design and Conversion Optimisation Channel Dynamix

Grownomics works with Channel Dynamix to continually improve conversion rates of their lead generation landing pages that they promote on Google Ads.

Our role on this project was a complete redesign of the landing page, AB testing and custom CRM integration. The current visit-to-conversion rate of this page is over 3x higher than previous versions and significantly higher than the industry average.

Social Media Management APERIO.AI

Grownomics has ongoing owernship of Aperio's social media presence with a focus on growing the number of Aperio's LinkedIn followers and to increase engagement on the platform.

Our role has been researching, suggesting and curating content, copywriting, design and video editing. Grownomics continues to play a key role in sinificantly growing Aperio's social media presence.

Content Marketing Innovation Plus

Grownomics works with Innovation Plus on an ongoing basis to write thought-leadership articles, whitepapers and industry news articles.

The goals of this project are to position Innovation Plus as a thought-leader and add genuine value to website visitors and prospects. The secondry goals of this project is to improve Innovation Plus' SEO profile and to to re-purpose the content in lead nurturing campaigns.

Sales Collateral Design Channel Dynamix

Channel Dynamix periodically comission Grownomics to design sales collateral that their onsite and call-center staff uses to help convert leads.

These include interactive PDFs, printed brochures, display banners, business cards and others.

Search Engine Optimisation Innovation Plus

Grownomics have had ongoing responsibility over Innovation Plus' Search Engine Optimisation (SEO) efforts and have secured Page 1 (i.e. top 10 or top 5) Google search rankings for a number of competitive search terms.

Our SEO work for Innovation Plus includes keyword research, competitor research focused on SEO, content writing, onsite optimisation and offsite optimisaion.

Website Re-design Intercom Translations

Intercom Translations comissioned Grownomics for a company rebrand, a re-design of their website and migrating them to a new CRM.
We re-desgined their logo, deployed a multi-language WordPress website and to made significant customisations to the WordPress theme to align with their new brand.

Re-brand and website re-design E.G. Construction

EG Consturction comissioned Grownomics to re-design their logo and website. Grownomics worked with the Directors through multiple iterations of the new logo until they were completely happy with the end-result.

We then deployed a WordPress website and customised the chosen theme to align with their new brand.
Finally Grownomics trained their administrative staff on how to update the website through WordPress' dashboard in order to save costs on future edits.

Proposal Collateral Design Innovation Plus

The aim of this project was to help increase the sales conversion rate once prospects of Innovation Plus reached the proposal stage.

Grownomics achieved this by completely re-branding and re-organsing their outdated proposal materials. Our strategy was to design visual cues and infographics to emphasise their unique selling points. We also streamined the buying journey by combining their proposal and contractual documentation .

Sales and Event Collateral Design React Alarms

React Alarms in South Africa comissioned Grownomics to design a range of sales collateral that their 3rd-party sales staff help convert leads to sales.

These sales materials include interactive PDFs, printed brochures, display banners, business cards and others.